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The 1 Business Change You Can Make for Big Results 

At the risk of sounding like an infomercial, if you make one business change this year you’ll open up a new door to an even greater level of success. It’s a very simple concept. You don’t have to go get an MBA or Master’s in marketing.   You simply have to refocus your offerings from you…

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5 Professionals You Need on Your Small Business Team

If you’re a small business owner without the resources to hire a large full-time business team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to accomplish your goals without having to cover the cost of full-time employees.  5 Professionals Every Small Business…

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3 Blogging Hacks for Non-writers

By now you’ve probably heard how important blogging is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise.  It helps with SEO and serves as…

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6 Ways to Make Your Business Stand Out During a Local Event

Here in Alameda we have several downtown events, including our upcoming July 4th Parade, where we close off streets and encourage people to get out and support business. These events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not always interested in what you sell. They’re…

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How Inspiration Can Improve Your Business Marketing 

Content creators will tell you the key to great content is to create pieces that are educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of content on the internet. A good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked.   Entertaining…

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5 Great Lessons from Customer Service Mistakes

customer service

A cruise ship captain once said, “There’s always a weird person at your dinner table. If you’re sitting with several couples and you can’t figure out who the weird one is, chances are it’s you.”  The same can be true of customer service.  Every business is convinced they offer stellar service but if you can’t…

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How Easy Is It to Do Business with You?

It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are not as battle worn as the Silent Generation.  Whether that is true or not remains to be seen.  But the one thing that is true is that…

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3 Pieces of Content Every Business Needs 

Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find…

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27 Engaging Ways to Use Mother’s Day in Your Marketing

Mother’s Day is an ideal way to honor the women in your life who have helped you become the person you are today. In recent years, it has moved past the celebration of (just) one’s own mother and encompassed grandmothers, women we think of as second mothers, mother-in-laws, fur moms, best friends, and even female…

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The Largest Unused Advantage Small Businesses Have Over Box Stores 

Some days it feels hard to compete with the loss leaders that big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the list goes on. But small businesses do have an advantage box stores don’t and it’s one that’s rarely used.  Small businesses have a community connection.…

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