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Marketers everywhere insist that successful businesses should become more transparent with their audience. After all, people want to do business with those they know, like, and trust. And what better way to accomplish that than by showing your potential customers or clients who you are? But transparency encompasses more than just your brand. There are…

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If there’s one thing 2020 has shown us, it’s how to bolster our communication skills. We’ve had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news, but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel…

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Equality in Business

Do you long to do more for racial equality in your business? Then move past hiring and consider other ways your company culture may become a shining employer of choice in the Alameda community. Many business owners are currently wondering how they might get more involved in the conversations about race and creating a culture…

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