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Local Business Takes on the Supply Chain Crisis

supply chain problems

The supply chain issues are daunting. We’re seeing predictions that the holiday shopping season will be marred by empty shelves and disappointed children. While the problems are serious, there are some businesses that will triumph in the face of adversity. This very well could be the best holiday season for them yet. If you are…

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How Inspiring Content Can Improve Your Business Marketing

inspiring quote

Professional content creators will tell you the key to great content is to make it educational, entertaining, or inspiring. Educational content is extremely needed as a good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked for reference later.   Entertaining content brings some levity to our…

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Hey Guys!! Lessons from Influencers

influencing people to make buying decisions

Influencers become influencers because they have a loyal, engaged, and active following. That means more than mere numbers. They have an audience that is willing to act on the thing the influencer suggests like buying a product or using a service. If you want to have that sort of influence on your customers, you need…

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4 Tips to Creating Viral Content for Your Business

viral content

Maybe you’ve heard the old saying, in order to win the lottery you first have to play. That’s about the extent to any advice someone can give you on how to win. Yes, there are superstitions out there and number theories, but in the end, the only way to guarantee you could win the lottery is by playing.   The same can be…

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5 Ways Your Retail Business Is Losing Out on Sales

The experience you get from our unique businesses here in Alameda are so much more enjoyable and memorable than what you usually receive from big box stores.  But… Local businesses sometimes have their hang ups. They can be hard to buy from. We’re not saying you are but some businesses have that reputation. If you’re not…

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10 Social Media Actions to Stop Immediately

Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences) better as well. But if you’re doing these 10 things, chances are you’re not only chipping away at any relationship-building potential but you’re also hurting your own efficiency.   Spreading Yourself…

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How to Revive Connections with Former Customers

It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like if you sell gourmet dog biscuits, and they no longer have a pet. Sometimes they have moved out of the Alameda…

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Dare to Be Different: 5 Ways to Recreate Your Business for Greater Revenue

Most people come up with an idea, or they have a passion, and they decide to turn it into a business. The savvy among them create a business plan around their idea or passion. Many get so excited about their venture that they create the product or service first and then try and find the market. This approach is like swimming…

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Improve Your Networking Results with a Four-Point Plan

networking

If you joined the Alameda Chamber to meet new people, grow your network, and get more customers, you’re on the right track. But do you have a plan to make the most of your time investment? If not, you need one.  What Am I Doing Here? Map Out an Effective Networking Plan There may be…

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How to Increase Word-of-Mouth and Referrals

word of mouth

One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. No, really. You still need one but a little spend goes a long way when you have loyal, loving, and loud customers. Not only does…

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