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20 Ideal Places to Steal Content Ideas
Kirsty Daniels wrote in an article that appeared on HubSpot, “the top three goals marketers achieve through successful content marketing are generating brand awareness, building credibility and trust, and educating audiences.” Great reasons to produce good content but coming up with valuable content ideas on a deadline is hard. Between writer’s block and a feeling of having already…
Read MoreWorst Marketing Content Advice That Most Businesses Follow
It’s easy to follow the crowd and when it comes to marketing and content creation, there are a lot of people out there giving advice. But creating content for business is different than a fifteen-year-old trying to get more followers or be labeled as an influencer on social media. Are you making these common mistakes…
Read More5 Advantages Small Businesses Have Over Their Large Counterparts
David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie bookstores go out of business thanks to online offerings. The small local grocers of our youth have closed up shop. It sometimes feels impossible to…
Read MoreWhat Does It Mean to Be a Chamber Member?
The Hidden Value Behind Chamber Membership Traditionally, a chamber of commerce is a membership organization that supports the interests of its business members. It is not affiliated with the government, nor is it a charity. The chamber is separate from the Better Business Bureau. Now that we’ve explained the traditional notion of chamber membership, let’s…
Read MoreIs Your Business Voice Evident in These 5 Places?
Ever notice how parents know the sound of their child’s cry even when surrounded by groups of children or how a dog owner knows their pet’s bark? Those familiar sounds make us stop what we’re doing and pay attention to that loved one. The tone of their “voice” cuts through the noise and grabs our…
Read MoreWhat’s in Chamber Membership for You? Hint: it’s more than just a ribbon cutting
Years ago, businesspeople joined the chamber because it was expected. It was just something you did. These days membership isn’t automatic for most people but it’s still a valuable investment in your business. In addition to networking events and ribbon cuttings, the Alameda Chamber offers a lot of benefits–things you can’t do for yourself. Plus,…
Read More4 of the Most Effective Ways to Sell Your Product or Service
If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is next to impossible these days, isn’t it? Relationships are incredibly important to brands, especially with social…
Read More3 Reasons to Join the Chamber in a Time of Economic Uncertainty
Times of economic uncertainty don’t drive anyone to look for new ways to spend money. But some investments in your business–even when you’re worried about cash flow–are worth the return. Without those necessities—be they software or services—you couldn’t operate. Chamber membership is one of those necessary business investments and here’s why: Uncertain Times Mean Unprecedented…
Read MoreHow to Be More Interesting
While this originally was meant to be a networking article, becoming more interesting is something that can benefit every area of your life, from striking up a random conversation with strangers to acing your next job interview. Interesting Is in the Eyes of the Audience First, my interesting may not be your interesting. There’s no…
Read MoreTen 2023 Trends Hand-picked for Small Business
Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction. Ten 2023 Trends for Small Business According to Architectural Digest, kitsch is in. From vacation rentals to home décor, over-the-top is just the beginning. Climatarianism is the new…
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