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5 Fun Fall Themes for Your Business

Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the autumn decor is so cozy. That popularity is what makes this season such a hit with marketers and it can be for your business too. Here are five fall themes you can incorporate into your business for…

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How to Seduce the Customer When Your Business Isn’t Sexy

As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product/service screams sexy. What about those of us who have decidedly less heart-thumping, albeit needed, products?  How do you get people excited about plumbing, for instance? …

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How to Find Time for Social Media

Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. But it’s difficult to measure the value of a relationship and that’s what you’re building with social media. Just as you make time for…

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15 Ways Your Business Can Help Working Parents This Summer

Summers are usually pretty hard for working parents. From figuring out childcare to having the patience to take everyone on a vacation, parents need resources. It’s especially hard after this past year with so many of them (working moms especially) having to act as teachers too. Summer is no picnic either. A 2019 study conducted…

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