Using Existing Facebook Groups to Grow Your Business
Alameda has several Facebook groups that have formed around living, working, and/or playing in our Island community. Some are private and you’ll need to request to join. Others are public.…
The Largest Unused Advantage Small Businesses Have Over Box Stores
Some days it feels hard to compete with the loss leaders that big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the…
5 Fun Fall Themes for Your Business
Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the autumn decor is so cozy. That popularity is what makes this season…
How to Seduce the Customer When Your Business Isn’t Sexy
As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have…
How to Find Time for Social Media
Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings…
15 Ways Your Business Can Help Working Parents This Summer
Summers are usually pretty hard for working parents. From figuring out childcare to having the patience to take everyone on a vacation, parents need resources. It’s especially hard after this…