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How has it been treating you so far?

We put a lot of pressure on a new year. We tell ourselves, this one will be different…better. We’ll succeed in ways we never thought possible.

But the funny thing is most of us keep doing the same old, same old. We use thoughts that haven’t served us in the past to fuel our future. We work through the same strategies and marketing channels, yet we expect new results.

This year, make yourself a promise you can keep and do something new for your business. Join the chamber. Use a benefit you haven’t used before. Try a new marketing idea or reach a new audience.

Do something different. Shake it up.

If it doesn’t work for you, you can always go back.

But while you’re trying it out, give it a chance. Don’t have any preconceived notions that it won’t work or that your audience won’t respond.

Try it. Let it run its course. If it works, do more of it. If it doesn’t, ask yourself why. Learn from that.

I can’t tell you that 2022 will be your year but I can tell you that if you don’t try something new, you’ll (likely) continue to have the same results but you and your business will be a year older without being wiser.

Instead, let 2022 be the year where you take a risk and discover something wonderful for your business or yourself.

Happy New Year!