Skip to content

6 Ways to Make Your Business Stand Out During a Local Event

Here in Alameda we have several downtown events, including our upcoming July 4th Parade, where we close off streets and encourage people to get out and support business. These events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not always interested in what you sell. They’re…

Read More

How Easy Is It to Do Business with You?

It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are not as battle worn as the Silent Generation.  Whether that is true or not remains to be seen.  But the one thing that is true is that…

Read More

10 Things to Do for Your Business Instead of Watching TV

We all have the same 24 hours in a day. While we may have different responsibilities, the most productive people learn to use their time in valuable ways no matter how little of it there is. They quickly grasp the best way to use “stolen minutes” in between projects or appointments. Some even keep a…

Read More

36 Creative Ways to Bring More Attention to Your Business

Do you need more attention? Do you feel like your business isn’t top of mind in Alameda and beyond? People won’t buy from you if they don’t think about you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure. These days, to stand out, you need…

Read More

Engagement = Content: Good for You and Your Audience

Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just starting out, running an empire or “lone wolfing” it, your audience wants to get to know you better. In fact, they expect it. So, what…

Read More

GIVE PROSPECTS SOMETHING TO CRAVE: VANILLA ISN’T IT

You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will protest against vanilla. It doesn’t rile feathers, cause massive write-in campaign, or become the topic of internet petitions. It also doesn’t bring in customers. It…

Read More

6 Ways to Use Promote Value in Your Product/Service

This morning, the headline inflation is at a 40-year high hit me before my coffee did. If you’re like millions of businesses, you’re probably caught between the idea of raising your prices to cover the increase in your own costs and providing your loyal customers with good value.  It’s difficult these days. I see many business owners…

Read More

3 Creative Ways to Become Top of Mind

Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists.  Imagine you have a free evening, and you want to go out to eat here in Alameda. It doesn’t matter how amazing the food is at the new…

Read More

Do You Need a Customer Loyalty or Referral Program?

In a survey of small businesses by Belly several years ago, 70% of the revenue of the small business respondents came from loyal customers, not new ones. Plus, loyal customers spend 67% more than new customers in their transactions. So how do you create loyalty and keep them coming back?   One of the most popular ways to do this…

Read More

Cross Promotion Opportunities for a Stronger Small Business Season

This holiday season, we are supporting shop small. We want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in Alameda. But small businesses have challenges as they take on larger, national competitors. The perception that the giants have better deals, more attractive hours, and…

Read More