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11 Questions to Ask Us to Help You Grow Your Business

Often businesses aren’t sure how to best use their chamber memberships. They understand that chambers are an advocate for business but how do they work and what specifically can they help with?   You might just be surprised.  Here are a few questions you can ask us to help improve and grow your business (and just…

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Getting Ready for an Amazing 2024

In the bustling world of small business, as entrepreneurs and professionals, we often find ourselves caught in the whirlwind of routines, habits, and attachments that no longer serve our growth, personally or professionally. In the pursuit of success, we accumulate emotional baggage, physical clutter, mental burdens, and antiquated processes that hinder us from experiencing the…

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Grow Your Business Socially

Did your parents ever say, “Monkey see, monkey do.”? Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something, to which they replied, “If everyone jumped off of a bridge, would you do it too?” Your parents were likely trying to raise you to…

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Unlocking LinkedIn’s Potential for Business Growth

Do you think of LinkedIn as a platform solely for job seekers? While the world’s largest professional network is widely recognized as a platform for job candidates and recruiters to connect, that’s not all it can do. Its potential goes far beyond job hunting. For savvy business owners and professionals, LinkedIn offers a treasure trove…

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The Power of Personalization

If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include the recipient’s first name (and later other fields), was the coolest thing ever. It showed someone who really knew how to use Word. These days…

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Our Population Is Getting Older. Is Your Marketing Holding Up?

It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more than double the number in 2000. While we can wring our hands all day worrying about things like social security and healthcare as the population ages, an older demographic can…

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3 Types of Content You Need for Better Sales

sales content

When it comes to creating content for your Alameda business, you’re looking for two types—that which engages and that which educates those interested in what you offer. Engaging content is the easy stuff; things like image memes, simple questions, quotes, and fun pieces that people respond to on social media as they’re looking to escape…

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You’re Not Just Telling a Story, You’re Sharing Your Business Culture 

When you tell your business story, you’re not JUST telling the story of how your business began. It’s not a cute couple of paragraphs on the About Page. A business story is so much more than that. The story is an illustration of who/what the business is and should reflect what’s important to you as…

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5 Advantages Small Businesses Have Over Their Large Counterparts

David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie bookstores go out of business thanks to online offerings. The small local grocers of our youth have closed up shop. It sometimes feels impossible to…

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