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What Does Emotional Intelligence Have to do with Business?

Do you feel competent in your business but have trouble building a loyal following? Do you hire capable employees but wonder why they never stick around? Then you (or your employees) may have a lower emotional intelligence. But the good news is that it is something you can improve and grow. What is Emotional Intelligence? …

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What’s Your Biggest Marketing Challenge?

When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media channels.” But if that’s all you’re doing, you can put that in the hands of the…

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WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION 

Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those very basic needs, a person doesn’t need your product. They need a form of what you offer. Could be yours; could be the other guy’s.…

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4 of the Most Effective Ways to Sell Your Product/Service

If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?   Relationships are becoming incredibly important to brands, especially with…

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6 Ways to Make Your Business Stand Out During a Local Event

Here in Alameda we have several downtown events, including our upcoming July 4th Parade, where we close off streets and encourage people to get out and support business. These events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not always interested in what you sell. They’re…

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How Easy Is It to Do Business with You?

It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are not as battle worn as the Silent Generation.  Whether that is true or not remains to be seen.  But the one thing that is true is that…

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10 Things to Do for Your Business Instead of Watching TV

We all have the same 24 hours in a day. While we may have different responsibilities, the most productive people learn to use their time in valuable ways no matter how little of it there is. They quickly grasp the best way to use “stolen minutes” in between projects or appointments. Some even keep a…

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36 Creative Ways to Bring More Attention to Your Business

Do you need more attention? Do you feel like your business isn’t top of mind in Alameda and beyond? People won’t buy from you if they don’t think about you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure. These days, to stand out, you need…

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Engagement = Content: Good for You and Your Audience

Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just starting out, running an empire or “lone wolfing” it, your audience wants to get to know you better. In fact, they expect it. So, what…

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GIVE PROSPECTS SOMETHING TO CRAVE: VANILLA ISN’T IT

You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will protest against vanilla. It doesn’t rile feathers, cause massive write-in campaign, or become the topic of internet petitions. It also doesn’t bring in customers. It…

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