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5 Advantages Small Businesses Have Over Their Large Counterparts

David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie bookstores go out of business thanks to online offerings. The small local grocers of our youth have closed up shop. It sometimes feels impossible to…

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4 of the Most Effective Ways to Sell Your Product or Service

If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is next to impossible these days, isn’t it?   Relationships are incredibly important to brands, especially with social…

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4 Things to Do for Your Small Business in December

The holiday shopping season is in full tilt right now and while you’re busy analyzing your Black Friday and Cyber Monday revenue, there are a few things you want to do to capture those December holiday dollars. Refresh Your Website If you still have Black Friday info up there, it’s time to strip it down…

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An Effective E-mail Nurture Campaign for Small Business Season

It’s Small Business Season and if you’re part of a small business you’re probably looking for ways to make the most of your Q4. While mega retailers and big business are slashing prices, that’s not the best way for you to be competitive. Small businesses often operate on smaller reserves and slashing prices to the…

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Sprucing Up Your Website for the Holidays

Last week we covered how to get your brick-and-mortar business ready for the holidays. This week, it’s time to tackle your website for more holiday business. Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market…

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What Does Emotional Intelligence Have to do with Business?

Do you feel competent in your business but have trouble building a loyal following? Do you hire capable employees but wonder why they never stick around? Then you (or your employees) may have a lower emotional intelligence. But the good news is that it is something you can improve and grow. What is Emotional Intelligence? …

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What’s Your Biggest Marketing Challenge?

When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media channels.” But if that’s all you’re doing, you can put that in the hands of the…

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WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION 

Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those very basic needs, a person doesn’t need your product. They need a form of what you offer. Could be yours; could be the other guy’s.…

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4 of the Most Effective Ways to Sell Your Product/Service

If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?   Relationships are becoming incredibly important to brands, especially with…

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6 Ways to Make Your Business Stand Out During a Local Event

Here in Alameda we have several downtown events, including our upcoming July 4th Parade, where we close off streets and encourage people to get out and support business. These events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not always interested in what you sell. They’re…

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