The Halo Effect: a Cheap and Easy Way to Improve Your Branding
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But…
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But…
Did your parents ever say, “Monkey see, monkey do.”? Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something,…
Do you think of LinkedIn as a platform solely for job seekers? While the world’s largest professional network is widely recognized as a platform for job candidates and recruiters to…
People talk about customer experience all the time and they tell stories of big productions by national companies. But you don’t have to have a big budget to make a…
We’re all so busy these days. That’s part of the reason life hacks are so popular. But did you know one of the best professional life hacks is chamber membership?…
If you think workforce development is just something big companies get behind, it’s time to rethink your stance. Here’s why: Many small and medium-sized business owners think workforce development isn’t…
It’s Small Business Week and we want to challenge all small business owners to shed their idea that they are a “small business” and go for the gusto this year!…
Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making…
What do you think about taking business advice from people making millions of dollars on acting in one movie? Would you listen? There’s a new generation of Hollywood stars that…
Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe…